Santa Cruz County residents have trusted Aptos Jewelers for quality jewelry, custom designs, jewelry repairs, uncommon gifts, and personalized customer service for over 40 years.

We hand-select every piece of jewelry – from engagement rings and wedding bands to precious and semi-precious colored stone jewelry – for its beauty, quality, and craftsmanship to ensure that you receive the best value for your purchase.

Our collection of designers includes Simon G, Studio 311, Michael Daniels, Frederick Goldman, Kabana, Makur, Lorenzo, Jay Strongwater, and Robert Held.

We invite you to visit our store for a relaxed, no-pressure shopping experience – for all the important celebrations in your life.

Locally-Owned and Operated